Custom Built Websites Versus WIX, Squarespace, Godaddy And Others What are the differences between a custom-built website versus a templated website builder such as Wix, Squarespace, Shopify, and others? 2020 has thrown many wrenches into the way that businesses and organizations need to think about commerce. Having a functioning website is more critical than ever. The truth is that a functioning website today will barely get you noticed. Just having a website means nothing. How your website reaches others is what you need to focus on, and most website builders spend little to no time helping clients that way. Because most companies and organizations are more concerned with cost (rightfully so), let’s look at what you get for your dollar when using other website builders.